Social magnitude ≠ the scoreline. Japan pulled 184.7M interactions in the Round of 32 — more than any other side — and still went home. Engagement follows fanbase and drama, not the result.
Every knockout day cleared 4.4B+ interactions tournament-wide; the busiest single hour hit 292M.
1🇧🇷 🇯🇵BIGGEST DRAW
Brazil 2–1 Japan
Samba survive Japan's late scare
Brazil advance to R16
184.7M social pull · 24h
Mon Jun 29
2🇳🇴 🇨🇮
Norway 2–1 Ivory Coast
Haaland drags Norway through
Norway advance
44.1M social pull · 24h
Tue Jun 30
3🇫🇷 🇸🇪
France 3–0 Sweden
Mbappé & France cruise
France advance
154.4M social pull · 24h
Tue Jun 30
4🇲🇦 🇳🇱UPSET
Netherlands 1–1 Morocco
Morocco's penalty magic again
Morocco win 3–2 on pens
58.4M social pull · 24h
Mon Jun 29
5🇵🇾 🇩🇪UPSET
Germany 1–1 Paraguay
Paraguay stun the Germans
Paraguay win 4–3 on pens
86.5M social pull · 24h
Mon Jun 29
6🇨🇦 🇿🇦HOSTS
Canada 1–0 South Africa
Co-hosts grind out a clean sheet
Canada advance
20.7M social pull · 24h
Sun Jun 28